Consumer Insight Meets Strategic Innovation

Innovation isn't about following trends—it's about deeply understanding what consumers need before they know it themselves. With a foundation in philosophy and environmental sciences, complemented by industrial design training, I approach innovation as both strategist and maker. This dual perspective allows me to identify market opportunities while ensuring products are technically feasible, financially viable, and genuinely target consumer needs.

You can view my full resume here.

10-20%

Revenue Growth Delivered

3-7%

CTR & CVR Optmization

22+

Brands Transformed

My Core Values

Strategic Foresight

I identify white space opportunities by connecting consumer trends, competitive intelligence, and emerging technologies. My philosophy and scientific research training taught me to question assumptions and see patterns others miss—essential skills for breakthrough innovation.

Research-Driven Decision Making

Every decision is backed by consumer insights, market data, and financial analysis. I outline key insights and look to adjacent categories and behaviors to validate concepts early, focusing on the core challenge and prioritize easy to adopt, opportunistic solutions- reducing risk and accelerating time-to-market while building business cases that secure stakeholder buy-in.

Cross-Functional Collaboration

Innovation requires alignment across Marketing, R&D, Operations, and Finance. I align priorities and build collaboration through documented processes to ensure initiatives between departments are aligned, building consensus around bold ideas while managing stage gate processes that balance speed with diligence.

Commercialization Excellence

Great ideas mean nothing without flawless execution. I drive products from concept through retail launch, managing compliance, certifications, patents, and go-to-market strategies that position innovations for long-term success.

From Philosophy to Innovation Leadership: My Journey

My career has been deliberately unconventional. After studying philosophy and spending time in Kenya observing resourcefulness in product creation, I earned a Fulbright Fellowship in Korea where I discovered the value of process and craftsmanship. This led to studies and training in scientific research and industrial design resulting in successful innovation products at Chef'n for clients like Williams Sonoma and Starbucks and for Fortune 500 brands leading my own consultancy before helping boost enterprise-scale innovation at Unybrands.

Each chapter taught me that successful innovation requires observing  human behavior, anticipating market shifts, and building products that create genuine value. Today, I bring that perspective to leadership roles where I can shape innovation pipelines, mentor teams, and drive measurable business growth.